Social Impact

At Jelenew, we believe that women's cycling is a powerful catalyst for social good. Cycling provides a platform for women to challenge societal norms, redefine their limits, and inspire others to do the same.

Social Impact

At Jelenew, we believe that women's cycling is a powerful catalyst for social good. Cycling provides a platform for women to challenge societal norms, redefine their limits, and inspire others to do the same.

      On Friday, February 17, 2023, Jelenew's NBA All-Star Weekend cycling fundraising event was held at Chvrch Studio in Salt Lake City, Utah. All proceeds from the event are donated to the Women of the World Foundation. The Women of the World Foundation is a non-profit organization in Utah that is committed to empowering women from all nations and providing support and assistance to women who are displaced. They believe that all women can embrace who they are, define their future, and change the world. Since its establishment in 2009, the organization has helped a large number of vulnerable women from around the world and has received recognition from the United States and around the world.

      Jelenew continuously seeks and creates opportunities that would benefit, elevate and empower women.

      On Friday, February 17, 2023, Jelenew's NBA All-Star Weekend cycling fundraising event was held at Chvrch Studio in Salt Lake City, Utah. All proceeds from the event are donated to the Women of the World Foundation. The Women of the World Foundation is a non-profit organization in Utah that is committed to empowering women from all nations and providing support and assistance to women who are displaced. They believe that all women can embrace who they are, define their future, and change the world. Since its establishment in 2009, the organization has helped a large number of vulnerable women from around the world and has received recognition from the United States and around the world.

      Jelenew continuously seeks and creates opportunities that would benefit, elevate and empower women.

Local Partnerships:
Local Partnerships:
      We actively seek out partnerships with local organizations and communities that align with our values. By collaborating with these organizations, we aim to address community needs, promote wellness, and foster inclusivity. Whether it's supporting youth sports programs, organizing fitness events, or partnering with local charities, we are dedicated to making a meaningful difference at the grassroots level.
Dream Big!, Boston
      On May 20th, 2023, Jelenew, in partnership with Boston local indoor cycling studio Rev'd, green food company Juicy Greens, and local charity organization Dream Big!, successfully hosted Jelenew X Rev'd Women's Indoor Cycling Session and Empowerment Event. The ticket proceeds from this event are donated to Dream Big! to help more girls achieve their athletic dream.

Philanthropic Initiatives:

      We understand the importance of philanthropy in creating lasting change. Through targeted philanthropic initiatives, we contribute to causes that are close to our hearts. We aim to create a positive ripple effect that extends far beyond our immediate reach.

      Jelenew at amfAR Cannes
      Jelenew becomes the signature sponsor and the only sports brand to sponsor the amfAR Gala Cannes. amfAR. amfAR, The Foundation for AIDS Research, is dedicated to ending the global AIDS epidemic through innovative research. Celebrities and personals of different industries are gathered yearly for charity events to spread awareness and raise funds for AIDS research.
      At the closing ceremony of the 75th Cannes Film Festival, Kat Graham walked the red carpet wearing a Jelenew x Stéphane Rolland cycling pants-dress. The unique look created by Jelenew and haute couture master Stéphane Rolland for amfAR was auctioned, along with other luxury brands, to raise funds for the global fight against AIDS at the amfAR GALA CANNES.

KATIA DELLA FAILLE
      Jelenew's ambassador Katia della Faille is the first female rider we interviewed. A journalist by profession and a passionate cyclist at heart, she joined Jelenew with a shared vision of empowering women through the art of cycling. Her story and her social media presence inspire more people to tap into their physical and mental energy. As an avid advocate for "pink power", she sees both strength and sensuality in the color pink and the feminine energy that it symbolizes.
      Katia loved to travel since she started modeling at the age of 20 and Barcelona and its rich culture is one of her go-to places to bring a bike for a sojourn. She shared with us that she considered her family and her career to be the highlights of her life while cycling is something that gave her an essential sense of self and peace.
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