About us
Jelenew is a high-performance women's cycling and sports apparel brand cofounded by World Champion and Olympic Medalist Marion Clignet. Built on structural innovation and female-specific designs, Jelenew seamlessly integrates functionalities with aesthetics.
Founded in 2021, inspired by cycling, Jelenew provides sportswear that perfectly blends performance and aesthetics for women and the extended lifestyle collection based on speed and power sports meets more diversified needs of women on the move. Jelenew, joined by world women's cycling champion Marion Clignet for technical guidance, founded "Sprinters Jersey Lab" based on Jelenew's patented technology Curvetec® and 30 years of cycling experience to lead industry innovation.With a DNA of French haute couture design, Jelenew uses three-dimensional draping technique to fit and support key muscle groups, especially during the active movement of pedaling. Providing crucial support for core muscles, back, shoulders, hips, and thighs to enhance women's cycling experience. Technological fabrics are tailored for different body zones to provide maximum mobility for the female body. Highly versatile in various sports scenarios, Jelenew's proprietary Curvetec® technology is a guarantee of performance and aesthetics.Jelenew also actively collaborates with non-profit organizations such as Amfar, the World Women's Organization in Salt Lake City, and Dream Big! in Boston. Jelenew has long supported the French "La Marion Clignet" charity cycling to encourage women of all countries, skin colors, and ages to gain physical and mental strength from sports. Jelenew also champions the cause of women's rights and equality as its core mission.
JELENEW incorporates advanced drape tailoring techniques combined with scientific insights into female anatomy and aims to target a wide range of needs of women in sports. We actively invite athletes and women from different fields to establish an authentic feedback and development system and to co-create the truly well-designed products that women want and need.JELENEW's design director, Liu Di has an extensive background in the CHANEL haute couture team, and the chief brand co-creation officer, Marion Clignet, is a renowned gold medalist at multiple women's cycling world championships and Olympics. Together they work with female athletes, sports enthusiasts, and leading experts in sports science, apparel engineering, and other industries to create top-notch products with a globalized perspective. With a powerful R&D team, Jelenew aims to deliver trailblazing innovations within our France-America-based Jelenew Lab.
Inspired by the curves of the female body, utilizing drape tailoring and dynamic customization, combining multiple curvilinear designs together, we have created smart cycling apparel that adapts to your shape and movement, supports and protects your key muscle groups such as your core, lower back, shoulders, hips and thighs and effectively improves performance. We call it Curvetec®. It is more than just apparel; It is a protective curved design system, providing complete body support that adapts to the female silhouette as you go through the pedaling motion. The curved lines that wrap your body with firmness and comfort, enhance your ergonomics and performance, just like A Perfect Hug, Move with confidence and freedom. Discover a new level of cycling experience.
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Ideal Selection Ensuring Comfort and Safety for Various Occasions
Lightweight and aerodynamic design forprofessional riders and high-level competitions
Made for leisure rides, commuting, and the lifestyle inspired by all things cycling.
Jelenew and Stéphane Rolland embark on a new future in sports and high-end fashion with a co-branded collection. Stéphane Rolland, a French haute couture house founded by one of the 18 haute couture designers nominated by the Chambre Syndicale de la Haute Couture as "Grand Couturier," brings his signature modern art style together with Jelenew's advanced Curvetec® sportswear technology for the first time. The result is cutting-edge, performance-oriented cycling sportswear for women of the future who lead a modern and dynamic lifestyle. Jelenew and Stéphane Rolland continuously push boundaries with an open mind, applying new techniques and creative art styles to sportswear, bringing fresh inspiration to the high-performance sportswear industry.
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Christelle Kocher and Jelenew share a haute couture heritage, with a common pursuit and understanding of performance sports. Kocher integrates Chanel's dedication to craftsmanship into the collaborative series with Jelenew, adding her experience in haute couture sportswear to create a brand-new athletic collection. This series draws inspiration from the autobiography of female aviator Beryl Markham, West with the Night. Like cycling, flying is an experience that blends the grandeur of nature with the excitement of speed. Jelenew believes this courage to explore is the fulcrum for people to find balance with their external environment and relationships.
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Textile overproduction has become an undeniable problem in today's fashion industry. At Jelenew, we are committed to finding and using recyclable and recycled materials to reduce waste and the burden on the planet caused by fashion. We specifically select high-quality sustainable fabrics and accessories, such as recycled polyester, recyclable fibers, organic cotton, and more. Jelenew's jersey and bibs are made of polyester and nylon chemical fiber, which are 100% recyclable materials. Our eco-bag collection is made of Texon Vogue eco-kraft paper, Tyvek® high-density polyethylene fiber (HDPE), and other washable, recyclable paper materials. We work with Bluesign and OEKO-TEX-certified suppliers to form a close and sustainable community that reduces harm to the environment in the long run, and 95% of our fabrics are Bluesign or OEKO-TEX certified. We continuously invest in research and development to develop and promote new sustainable fabrics and accessories.
