As the 2025 Tour de France Femmes has fallen, Jelenew proudly marked the moment with the Pre-Tour Ride in Brittany, a dedicated initiative to amplify visibility, support, and momentum for women’s cycling at all levels.
Held on July 23, the event brought together Jelenew ride leader, rising athletes, and cycling enthusiasts for a purposeful 80km ride from Vannes to Plumelec, tracing the opening stage of this year’s Tour. The route was chosen not only for its significance to the official race, but for what it symbolized:
A new generation of women owning their place in the sport.
Organized by Audrey Cordon-Ragot and Marion Clignet, co-founder of Jelenew, the ride was a natural expression of Jelenew’s founding mission, to build a brand where performance and progress go hand in hand. With Jelenew ride leaders including Pascale Jeuland, Marine Cordon, and others riding alongside participants aged 12 to 45, the event was a clear reflection of Jelenew’s commitment to supporting women through every stage of their cycling journey from first races to elite competition.
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For Marion Clignet, this gathering marked the beginning of something much bigger: “We inspired every participant, and I’m certain they’ll all find their place in Jelenew.”
The 12-year-old riders, dreaming of pro careers, represent the "new start" at the heart of this event — a testament to how passion, community, and the right support can turn aspirations into tangible goals.
Jelenew believes every woman’s cycling journey starts with a spark, a moment, an inspiration, or a personal goal. As part of our ongoing mission to support women in cycling, we’re proud to sponsor the Massi Tactic Women’s Team and Team Elles, two dynamic teams shaping the future of the sport by training and empowering young female riders.Massi Tactic Women’s TeamA bold, international squad with riders from eight nationalities, making their mark across Europe. Since 2019, they’ve been pushing barriers and providing a platform for women to compete at the highest level.Team Elles A diverse and passionate collective dedicated to opening the world of cycling to women everywhere. From grassroots initiatives to elite racing, they embody inclusivity, resilience, and the joy of the ride.
Now, we invite you to share your own story：
What motivated you to start cycling? Whether it was freedom, fitness, adventure, or community, your yjourney matters.
To celebrate your passion, Jelenew is offering a 20% discount on full-price products when you share the opportunity that led you to start cycling. Together with these teams, we want to encourage more young women to embrace cycling, to discover freedom, community, and confidence on two wheels. Let’s continue building a stronger, more inclusive future for women in cycling.
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