Cycling started and has remained a predominantly male-dominated sport. The women's cycling kits on the market mostly took a "shrink it and pink it" approach to traditional cycling apparel that primarily caters to male cyclists.
Cycling started and has remained a predominantly male-dominated sport. The women's cycling kits on the market mostly took a "shrink it and pink it" approach to traditional cycling apparel that primarily caters to male cyclists.
WOMEN-CENTERED DESIGNS
WOMEN-CENTERED DESIGNS
Jelenew prioritizes support and protection in its cycling apparel, acknowledging and catering to the distinct anatomical structure of women. Utilizing proprietary CurveTec™ technology and smart placement of functional fabrics, Jelenew develops cycling attire by women, for women.
Jelenew prioritizes support and protection in its cycling apparel, acknowledging and catering to the distinct anatomical structure of women. Utilizing proprietary CurveTec™ technology and smart placement of functional fabrics, Jelenew develops cycling attire by women, for women.
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