Dedicated to promoting
women's cycling
across the globe

Keywords

Keywords

About Jelenew

About Jelenew

Jelenew is the world's first haute couture professional cycling brand created just for women. Based in the US, and designed in France, Jelenew incorporates professional sports functionality and cutting-edge haute couture aesthetics into cycling apparel and more. Noticing the male-centric design pattern and aesthetic of the current cycling industry, Jelenew challenges the status quo by creating a vision truly from women's perspective, aiming to develop both the most professional and flattering cycling apparel. Driven by the mission to help develop global women's cycling, Jelenew aims to encourage women from all over the world to be their most authentic and adventurous selves.

Jelenew is the world's first haute couture professional cycling brand created just for women. Based in the US, and designed in France, Jelenew incorporates professional sports functionality and cutting-edge haute couture aesthetics into cycling apparel and more. Noticing the male-centric design pattern and aesthetic of the current cycling industry, Jelenew challenges the status quo by creating a vision truly from women's perspective, aiming to develop both the most professional and flattering cycling apparel. Driven by the mission to help develop global women's cycling, Jelenew aims to encourage women from all over the world to be their most authentic and adventurous selves.

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Brand Mission

Brand Mission

Dedicated to promoting global women's cycling

Brand Vision

Brand Vision

Jelenew is a professional women’s cycling brand that brings together professional functionality and haute couture artistry, holding cycling apparel to the most cutting-edge aesthetic and professional standards.Jelenew's versatile products are applicable to competitive racing, training and day-to-day life.

Cycling makes life more beautiful.

Jelenew is a professional women’s cycling brand that brings together professional functionality and haute couture artistry, holding cycling apparel to the most cutting-edge aesthetic and professional standards.Jelenew's versatile products are applicable to competitive racing, training and day-to-day life.

Cycling makes life more beautiful.

Name Origin

Name Origin

"Je" implies "I”, "le" implies "Everything" ,"new" implies "every new thing",
“Jelenew” implies “I will bring every new thing to the world”.

"Je" implies "I”, "le" implies "Everything" ,"new" implies "every new thing",
“Jelenew” implies “I will bring every new thing to the world”.

Jelenew is defined as a cycling sports brand "born for women." The brand regards "dare to innovate" as its value and hopes to bring the latest concepts, technologies, and insights to female cyclists and the cycling industry through products, to help women enjoy a beautiful cycling lifestyle.

Jelenew is defined as a cycling sports brand "born for women." The brand regards "dare to innovate" as its value and hopes to bring the latest concepts, technologies, and insights to female cyclists and the cycling industry through products, to help women enjoy a beautiful cycling lifestyle.

Jelenew's 8 World's Firsts

Jelenew's 8 World's Firsts

1. The world's first professional cycling brand made with haute couture tailoring and created by core members of Chanel team

2. The world's first professional cycling brand to put women's unique physiological structure as the core guideline for product development to truly elevate women in sports.

3. The world's first professional cycling brand to advocate "HER FOR HER" research and development approach,created just for women, tested by pro female cyclists.

4.The world's first professional cycling brand to launch a "1+1 model" and detachable padded mini shorts for all cycling scenarios.

5.The world's first professional cycling brand to minimize the presence of logos and adapt a sleek and minimalist aesthetic for women to focus on their authentic selves.

6.The world's first professional cycling brand to collaborate with world-renowned French haute couture master.

7.The world's first professional cycling brand to make a debut on the red carpet of Cannes. Jelenew's pant-dress new look was voted the 10 best dressed by Harper's Bazaar.

8.The world's first professional cycling brand to sponsor amfAR, supporting AIDS research and the well-being of our family on earth.

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Brand Values

Brand Values

Born to be differnt!

Born to be differnt!

Brand Concept

Brand Concept

Anywhere, I AM.

Jelenew aims to inspire a dynamic lifestyle for women all over the world through cycling. We believe the most powerful and beautiful state a woman can be in is to be her fearless and authentic self. We envision a life fueled by passion, beauty and the freedom to BE, no matter where you are and where you are heading for.

Anywhere, I AM.

Jelenew aims to inspire a dynamic lifestyle for women all over the world through cycling. We believe the most powerful and beautiful state a woman can be in is to be her fearless and authentic self. We envision a life fueled by passion, beauty and the freedom to BE, no matter where you are and where you are heading for.

Products & Services

Products & Services

Features

FRENCH HAUTE COUTURE TECHNIQUE

Jelenew utilizes French haute couture technique and hand-tailoring tradition to create professional cycling apparel that incorporates both a female-centered ergonomic design and aerodynamic functional construction.

Advantages

BALANCING FUNCTION AND FASHION

Jelenew innovatively integrates scientific sports functionality with haute couture cutting-edge aesthetic, thus creating a cycling lifestyle truly from women's perspective

Values

DISCOVER BEAUTY IN CYCLING

Jelenew believes there is inherent beauty in striving to perform your best self. We aim to create the best functional and aerodynamic design with haute couture insights . We believe true confidence will shine through.

Product Collections

Product Collections

Jelenew has 3 collections: Racing, 1+1 model, and Off-race, and these 3 collections target different people and scenarios.

Jelenew has 3 collections: Racing, 1+1 model, and Off-race, and these 3 collections target different people and scenarios.

Racing collection

Racing collection

Jelenew's racing collection is created for pro-cyclists and cycling enthusiasts, aiming to help female cyclists gain an edge in any race, competition, training or bikepacking trips. Jelenew's racing collection features the most aerodynamic race fit. Employing haute couture tradition and cutting-edge aesthetic, hand-tailored to fit the female anatomy, our structurally supportive designs are made by experts and scientifically tested to optimize performance. Our premium fabric is selected with a specially designed texture to reduce wind resistance and help create the most aerodynamic silhouette.We hope all women can be their authentic and adventurous selves, embrace nature and challenges along each journey. At the same time, Jelenew wishes to provide a healthier, more inclusive and female-centered aesthetic for all the cycling lovers of the world.Jelenew, designed for women's cycling.

Jelenew's racing collection is created for pro-cyclists and cycling enthusiasts, aiming to help female cyclists gain an edge in any race, competition, training or bikepacking trips. Jelenew's racing collection features the most aerodynamic race fit. Employing haute couture tradition and cutting-edge aesthetic, hand-tailored to fit the female anatomy, our structurally supportive designs are made by experts and scientifically tested to optimize performance. Our premium fabric is selected with a specially designed texture to reduce wind resistance and help create the most aerodynamic silhouette.We hope all women can be their authentic and adventurous selves, embrace nature and challenges along each journey. At the same time, Jelenew wishes to provide a healthier, more inclusive and female-centered aesthetic for all the cycling lovers of the world.Jelenew, designed for women's cycling.

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1+1 collection

1+1 collection

Jelenew's 1+1 model is created for cycling beginners. The entire collection is designed so that you can easily transition between cycling mode and lifestyle mode.The 1+1 model constitutes of one pair of haute couture leggings and a pair of detachable mini shorts. It is primarily intended for beginner cyclists who would like to feel the ultimate protection of professional cycling shorts and at the same time seamlessly transition to any scenario in day-to-day life. The padded mini shorts are super easy to put on and take off and fit effortlessly on top of any leggings. Jelenew's 1+1 model allows you to feel confident and look chic no matter if you are cycling, commuting, working out in the gym, participating in any other outdoor activities or simply enjoying everyday life. Jelenew's innovative1+1 model is a "one set fits all" design to meet the needs of women at different stages of cycling.

Jelenew's 1+1 model is created for cycling beginners. The entire collection is designed so that you can easily transition between cycling mode and lifestyle mode.The 1+1 model constitutes of one pair of haute couture leggings and a pair of detachable mini shorts. It is primarily intended for beginner cyclists who would like to feel the ultimate protection of professional cycling shorts and at the same time seamlessly transition to any scenario in day-to-day life. The padded mini shorts are super easy to put on and take off and fit effortlessly on top of any leggings. Jelenew's 1+1 model allows you to feel confident and look chic no matter if you are cycling, commuting, working out in the gym, participating in any other outdoor activities or simply enjoying everyday life. Jelenew's innovative1+1 model is a "one set fits all" design to meet the needs of women at different stages of cycling.

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Off-race collection

Off-race collection

When we started Jelenew we decided that it was a brand designed for women. At the same time, we also decided that cycling should be part of everyday life, instead of being a seperate part of life. While researching how to meet the needs of the professional community for the ultimate cycling functionality, we also focused on the versatile needs of women in their day-to-day life. We hope all women can effortlessly enjoy the joy of cycling at their own pace and incorporate it into their lifestyle. Our original motivation was to apply the versatile design in cycling apparel to people's daily lives, to design products that are suitable for both urban settings and outdoors, and to bring the sports and cycling culture into the lives of urbanites through this movement.

When we started Jelenew we decided that it was a brand designed for women. At the same time, we also decided that cycling should be part of everyday life, instead of being a seperate part of life. While researching how to meet the needs of the professional community for the ultimate cycling functionality, we also focused on the versatile needs of women in their day-to-day life. We hope all women can effortlessly enjoy the joy of cycling at their own pace and incorporate it into their lifestyle. Our original motivation was to apply the versatile design in cycling apparel to people's daily lives, to design products that are suitable for both urban settings and outdoors, and to bring the sports and cycling culture into the lives of urbanites through this movement.

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Haute Couture Collabration

Haute Couture Collabration

Jelenew x Stéphane Rolland

Jelenew and Stéphane Rolland explore a new future in sports and high fashion together with a co-branded collection. This is the first crossover collaboration between top sports technology and haute couture dresses.

Stéphane Rolland is a french couturier, one of just 18 fashion designers based in Paris and nominated by the Chambre Syndicale de la Haute Couture as “Grand Couturier,” which also allows his fashion house's collections to officially be called haute couture. At the age of 20 Rolland joined Balenciaga and within a year was promoted to the position of Creative Director of menswear and international licenses. In 2006 and 2007, he was nominated for the prestigious Molière awards and became an official partner of the Cannes Film Festival. This collaborative collection combines Jelenew's unique couture craftsmanship and aesthetics with Stephane Rolland's signature modern art style to create cutting-edge women's cycling pants. Jelenew and Stephane Rolland explore future trends with an open mind, applying new techniques and art to the sportswear field, and bringing a new life to the professional cycling apparel industry. The collection is a tribute to the sportswear and high fashion industries, showcasing both brands' aesthetic artistry and craftsmanship.

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Charity Event

Charity Event

Jelenew x amfAR
May 26, 2022

We are committed to making a difference in society and creating a better and sustainable future.

amfAR (the Foundation for AIDS Research, also known as the American Foundation for AIDS Research) is an international nonprofit organization dedicated to supporting AIDS research and raising public awareness of the philanthropic aspects of AIDS treatment. During the 75th Cannes Film Festival, Jelenew joined forces with amfAR to help the cause of global AIDS research and became the only sports brand in amfAR's history of signature sponsorship.On the evening of May 26th in France, the Jelenew x Stephane Rolland cycling pant-dress new look, created by Jelenew and Stephane Rolland for amfAR was auctioned off alongside the best pieces from world’s top labels such as Oscar de la Renta, Loewe, Louis Vuitton, Gucci, Chanel, and other leading brands, raising money for the global fight against AIDS.

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Jelenew At Cannes

Jelenew At Cannes

Jelenew professional cycling pants were presented on the closing red carpet of the 2022 Cannes Film Festival, becoming the first cycling sports brand in the world to walk the red carpet at Cannes.
At the closing ceremony of the 2022 Cannes Film Festival, actress Kat Graham wore Jelenew cycling pants and Stéphane Rolland couture on the red carpet. The "professional cycling pants on the red carpet" became a hot topic and made Jelenew the first cycling brand worldwide to present on the red carpet in Cannes. The famous fashion media "Harper's Bazaar" has even named the look of Jelenew cycling pants with Stéphane Rolland's couture dress as the best red carpet look in 2022.

Jelenew professional cycling pants were presented on the closing red carpet of the 2022 Cannes Film Festival, becoming the first cycling sports brand in the world to walk the red carpet at Cannes.
At the closing ceremony of the 2022 Cannes Film Festival, actress Kat Graham wore Jelenew cycling pants and Stéphane Rolland couture on the red carpet. The "professional cycling pants on the red carpet" became a hot topic and made Jelenew the first cycling brand worldwide to present on the red carpet in Cannes. The famous fashion media "Harper's Bazaar" has even named the look of Jelenew cycling pants with Stéphane Rolland's couture dress as the best red carpet look in 2022.

Brand Story

Brand Story

The foundation of Jelenew is based on our team's overall insight and thinking about the cycling sports industry. In the development of the cycling industry, women have always been the group most easily ignored. Women's cycling clothing has always been seen as an extension of cycling clothing developed by men and for men, ignoring the unique physiological and aesthetic needs of women. Merely changing colors and patterns for women's cycling clothing is far from enough to meet women's needs. Women cyclists need to be truly respected by society, and women's cycling apparel should be truly valued. We want to challenge and change the status quo regardless of how conventional thinking is in designing women's cycling clothing.After long research and close collaboration and testing with female cyclists, Jelenew, a professional women's cycling lifestyle brand truly based on female's perspective, was born in 2021. It represents our highest reverence for cycling, bringing the highest level of technology and craftsmanship in apparel to cycling and genuinely looking at the needs of cycling clothing from a woman's perspective - from a woman's body structure to a woman's visual aesthetic.This is JELENEW, the American professional cycling lifestyle brand that is not defined by tradition, constantly breaking boundaries and bringing everything new to the world. An American professional cycling lifestyle brand designed for women with French Haute Couture insights, applying French Haute Couture patterns and techniques to women's cycling clothing, combining functionalism with three-dimensional structural aesthetics.

The foundation of Jelenew is based on our team's overall insight and thinking about the cycling sports industry. In the development of the cycling industry, women have always been the group most easily ignored. Women's cycling clothing has always been seen as an extension of cycling clothing developed by men and for men, ignoring the unique physiological and aesthetic needs of women. Merely changing colors and patterns for women's cycling clothing is far from enough to meet women's needs. Women cyclists need to be truly respected by society, and women's cycling apparel should be truly valued. We want to challenge and change the status quo regardless of how conventional thinking is in designing women's cycling clothing.After long research and close collaboration and testing with female cyclists, Jelenew, a professional women's cycling lifestyle brand truly based on female's perspective, was born in 2021. It represents our highest reverence for cycling, bringing the highest level of technology and craftsmanship in apparel to cycling and genuinely looking at the needs of cycling clothing from a woman's perspective - from a woman's body structure to a woman's visual aesthetic.This is JELENEW, the American professional cycling lifestyle brand that is not defined by tradition, constantly breaking boundaries and bringing everything new to the world. An American professional cycling lifestyle brand designed for women with French Haute Couture insights, applying French Haute Couture patterns and techniques to women's cycling clothing, combining functionalism with three-dimensional structural aesthetics.

Upgraded Functionalism

Upgraded Functionalism

In "Upgraded Functionalism," fabrics with sports functionality and exquisite haute couture tailoring techniques can also be explored aesthetically. And while beautiful fabrics and three-dimensional silhouettes can also be given a functional quality, Jelnenew's creative director Di defines the product from a new two-way understanding.

In "Upgraded Functionalism," fabrics with sports functionality and exquisite haute couture tailoring techniques can also be explored aesthetically. And while beautiful fabrics and three-dimensional silhouettes can also be given a functional quality, Jelnenew's creative director Di defines the product from a new two-way understanding.

Upcycled & Regenerated

Upcycled & Regenerated

In a day and age where resource-intensive fabric production and textile waste are piling up, JELENEW is committed to finding upcycled and reclaimed materials to reduce the waste and burden on the planet caused by the fashion industry.

In a day and age where resource-intensive fabric production and textile waste are piling up, JELENEW is committed to finding upcycled and reclaimed materials to reduce the waste and burden on the planet caused by the fashion industry.

Recyclable & Biodegradable Packaging

Recyclable & Biodegradable Packaging

Excessive packaging puts pressure on the environment, and we feel that we can ease the burden of product packaging by using biodegradable materials and recyclable design methods, as well as by promoting awareness of environmental protection on the packaging and being willing to take action for it.

Excessive packaging puts pressure on the environment, and we feel that we can ease the burden of product packaging by using biodegradable materials and recyclable design methods, as well as by promoting awareness of environmental protection on the packaging and being willing to take action for it.

Responsible Forestry

Responsible Forestry

Made from natural fibers drawn from sustainably managed forests, JELENEW continues to explore beauty enlightenment while balancing the development of wildlife and forest communities.

Made from natural fibers drawn from sustainably managed forests, JELENEW continues to explore beauty enlightenment while balancing the development of wildlife and forest communities.

Charity for Women

Charity for Women

We will soon establish the world's first "Women's Charity Station" to help more women to start their cycling journey and fulfill our mission to support the development of women's cycling worldwide. We care for every woman who loves cycling and hope they can foresee a better self in the process of cycling.

We will soon establish the world's first "Women's Charity Station" to help more women to start their cycling journey and fulfill our mission to support the development of women's cycling worldwide. We care for every woman who loves cycling and hope they can foresee a better self in the process of cycling.

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Honoring all female cyclists of the world.
Honoring all female cyclists of the world.