Jelenew is the world's first haute couture professional cycling brand for women. We believe that female cyclists and their achievements deserve to be seen and celebrated.​​Since the brand's inception, Jelenew has adhered to the "created just for women" principle. We hope to establish a cycling community of gender equality, increase the social influence of female cyclists, let the cycling industry hear more women's voices, value their needs, achievements, and contributions in cycling, and inspire more women to participate in cycling.We create this club to let all female cyclists know they are not alone. We are here together!​​We will organize events from time to time and welcome you to join.