In a world where women's needs in the cycling industry were often overlooked, Jelenew decided it was time for a change. Gone are the days of "pink it and shrink it" – Jelenew creates cycling gear that's tailor-made for women's unique shapes and movements by using our proprietary protective technology: CurveTec™, This technology not only enhances performance and comfort but also celebrates the natural beauty of women, allowing them to move confidently and gracefully in their athletic pursuits.