Jelenew's creative director, DI, boasts an impressive background as a former core member of Chanel Haute Couture. With a deep understanding of Coco Chanel's praised haute couture drape tailoring technology, DI has brought this heritage to Jelenew. Utilizing both French haute couture three-dimensional cutting technology and cutting-edge techniques, DI has created cycling apparel that is both functional and fashionable. All of Jelenew's cycling clothing is equipped with the unique CurveTec™ protection technology. This technology is engineered based on principles of female anatomy, providing a comfortable and snug fit that allows for optimal cycling power. The rider and bike feel like one, providing a revolutionary cycling experience for women. Driven by the mission to promote global women's cycling, Jelenew stands for inclusion, empowerment and the upliftment of women everywhere. Driven by the mission to promote global women's cycling and active lifestyle, Jelenew stands for inclusion, empowerment and the upliftment of women everywhere.
One afternoon in Paris, a customer complained to Di: "Can cycling apparel fit perfectly like haute couture tailor-made clothing? Women's cycling clothes are made with the same pattern and design as men's cycling clothes but are just made in a smaller size. How is this gonna fit a women's needs? It is either so tight and uncomfortable or loose and shapeless, which seriously compromises its protection, and the design has such a monotonous aesthetics, which is so unfriendly to women who want to pick up cycling...", Originally, this was just a casual complaint from a fellow cyclist, but it caused Di to pause and think back at the cycling industry and its history that Di has always taken for granted. At that time, Di was working for Chanel as a member of the Chanel haute couture design team and a Chanel haute couture pattern designer. He was also a pattern consultant for many luxury brands in Paris. He was best at using three-dimensional The curvilinear technique of tailoring makes the perfect clothing that best fits the female body curve. So when customers complained to him that women's cycling clothes are not fit enough for curves/comfort enough/masculine design structure, he instinctively realized that this industry needs him, so he began to gain insights into female riders in cycling clubs, and often He asked them to ride together, and he found that among the riders, men seldom complained about their cycling clothes, while women often complained that their cycling clothes were not fit enough, not comfortable enough, not good-looking enough, so he also bought a lot of women’s cycling clothes back Research, he found that women's cycling clothes are designed and manufactured according to the straight lines of men's bodies, and even the details of the craftsmanship do not consider the particularity of women's body sensations at all. Plus some small sizes in the size library, here, women's models are like marginal products of men's models, there is no exclusive version, no exclusive design, no exclusive status...", at this time, a strong voice Tell him that "female riders need him, and they need him to use his best curve technology to empower the industry, and to make cycling clothes that make female riders feel that they fit the body curve, ride comfortably, and meet women's aesthetics. ".
1.The first cycling apparel brand that prioritizes women's unique physiological structure as the core guideline for development, truly elevating women in sports.
2. The first cycling apparel brand that integrates haute couture insights, created by core members of the Chanel Couture team.
3. The first cycling apparel brand to adopt a "Women for Women" research and development approach, created specifically for women and tested by pro female cyclists.
4.The first cycling apparel brand to launch a "1 + 1 model" and detachable padded mini shorts, designed for all cycling scenarios.
5.The first cycling apparel brand to minimize the presence of logos and create a sleek and minimalist aesthetic that allows women to focus on their authentic selves.
6.The first cycling apparel brand to collaborate with the world-renowned French haute couture master – Stephane Rolland.
7.The first cycling apparel brand to make a debut on the red carpet of Cannes Film Festival. Jelenew's pant-dress new look was voted one of the 10 best looks by Harper's Bazaar.
8.The first cycling apparel brand to sponsor amfAR, supporting AIDS research and the well-being of our global family. Jelenew's innovative accomplishments are a testament to their commitment to creating a brand that empowers women and revolutionizes the cycling industry.
The curvilinear structure is the key to unlocking a woman's full athletic potential. Jelenew breaks away from the traditional straight-line tailoring and patterning of traditional cycling apparel and utilizes haute-couture drape tailoring technology that fits and flatters the curvilinear nature of the female body. Jelenew's curve technology system offers a snug fit, maximum mobility, and enhanced protection for women's unique physiological structure and dynamic cycling position.
With the core muscles stabilized and protected, women cyclists can experience unparalleled support that feels like a perfect hug. Jelenew's commitment to curves extends beyond aesthetics to deliver functional benefits that empower women to perform their best and feel confident in their bodies.
Redefine the boundaries of outdoor cycling with Jelenew's Outdoor Cycling Collection. Combining cutting-edge technology with an eye for fashion, these innovative cycling garments not only enhance your performance, but also transition seamlessly from race day to training, cafes, and everyday life. Designed for both athletes and casual riders alike, experience a new level of style and performance with Jelenew."
At Jelenew, we aim to bring the best of professional cycling into everyday life. We balance the demands of professional athletes for peak performance with the practical needs of the general public. Our Indoor Cycling Collection integrates multi-functional materials and designs from our professional cycling wear into everyday city fitness routines and commuting, bringing the sport and culture of cycling into the urban lifestyle.
Jelenew and Stéphane Rolland explore New Future in sports and high fashion together with a co-branded collection. This is the first crossover collaboration between top sports technology and haute couture dresses.Stéphane Rolland is a french couturier，one of just 14 fashion designers based in Paris and nominated by the Chambre Syndicale de la Haute Couture as “Grand Couturier,” which also allows his fashion house's collections to officially be called haute couture.At the age of 20 Rolland joined Balenciaga and within a year was promoted to the position of Creative Director of menswear and international In 2006 and 2007, he was nominated for the prestigious Molière awards and became an official partner of the Cannes Film Festival. This collaborative collection combines Jelenew's unique couture craftsmanship and aesthetics with Stephane Rolland's signature modern art style to create cutting-edge women's cycling pants. Jelenew and Stephane Rolland explore future trends with an open mind, applying new techniques and art to the sportswear field, and bringing a new life to the professional cycling apparel industry. The collection is a tribute to the sportswear and high fashion industries, showcasing both brands' aesthetic
amfAR (the Foundation for AIDS Research, also known as the American Foundation for AIDS Research) is an international nonprofit organization dedicated to supporting AIDS research and raising public awareness of the philanthropic aspects of AIDS treatment.During the 75th Cannes Film Festival, Jelenew collaborated with amfAR to help the cause of global AIDS research and became the only sports brand in amfAR's history of signature sponsorship.On the evening of May 26th, France local time, the Jelenew x Stephane Rolland cycling pants-dress newlook created by Jelenew and haute couture master Stéphane Rolland for amfAR was auctioned together with Oscar de la Renta, Loewe, Louis Vuitton, Gucci, Chanel, and other top brands. The proceeds raised helped to promote the global fight against AIDS.
At the closing ceremony of Cannes on the 28th, Kat Graham walked the red carpet wearing Jelenew cycling pants, this outfit was rated as one of the top 5 best looks by the well-known media, Bazaar. The topic "professional cycling attire on the red carpet" became a hot topic at the time and sparked even more interest in cycling among women.
The PMC is the single largest athletic fundraiser in America. A model for fundraising efficiency, the PMC has donated 100 percent of every rider-raised dollar directly to Dana-Farber Cancer Institute since 2007. Since its inception in 1980, the PMC has contributed $900 million to lifesaving cancer research and treatment at Dana-Farber.Jelenew becomes a sponsor of PMC in 2022. At the upcoming 2023 PMC WINTER CYCLE event, participants can enjoy fun-filled challenges with fellow cyclists while raising funds, and contributing to public health and cancer research.
During Black Friday in 2022, Jelenew and One Tree Planted, an environmental non-profit organization, jointly created the "Black Friday, Green Friday" event to further promote environmental conservation and sustainable development. The event turned Black Friday from a day of consumption into a meaningful donation and reforestation.
Textile overproduction has become an unignorable problem of today. JELENEW is committed to finding and using recyclable and recycled materials to reduce waste and the burden on the planet caused by the fashion industry.
Overpackaging puts a huge strain on the environment. We believe that using biodegradable materials and a recyclable design approach can alleviate the burden caused by product packaging and promote environmental awareness of the packaging, and we are willing to take action for it.