About us
Jelenew is a luxury high performance women's outdoor sports brand with cycling focus, powered by exclusive CurveTec™️ protective technology.
Our design center is based in Paris, France, while our branding center is located in the United States. We aim to provide an exquisite and dynamic lifestyle for active women all around the world.At Jelenew, we believe that sports are an interaction of curves, and the unique curvilinear structure of sportswear is the key to unlocking women's full athletic potential. Di Liu, a former core member of the renowned Chanel Couture team and Chief Product Co-Creation Officer, Marion Clignet, six-time world champion and two-time Olympic medalist are at the helm of Jelenew’s creative direction, alongside a team of skilled female designers, female athletes, sports enthusiasts, and leading experts in sports performance and science. This collaboration takes place within our France-America-based Jelenew Lab, where we continuously deliver trailblazing innovations and top-notch products with a globalized perspective.Utilizing French haute couture moulage cutting technology and drawing inspiration from the curves of the female body, we have developed our proprietary protective technology: CurveTec™. This cutting-edge technology combines strength and agility in women's activewear, infused with draped tailoring and form fitting design supporting key muscle groups, especially during the active motion of pedaling. It is a protective curved design system, providing complete body support that adapts to the female silhouette as you go through sports motion. The curved lines that wrap your body with firmness and comfort, enhance your ergonomics and performance, just like A Perfect Hug.Jelenew aspires to create a timeless series that delves into the boundless possibilities of functionality and style. Our designs channel the free-spirited essence of athleticism through impeccable craftsmanship, encouraging women to embark on a journey of self-discovery through the tangible art of motion. Our unwavering devotion to detail and innovative designs creates a brand new experience that goes beyond the physical act of cycling, elevating it to a heightened awareness of femininity and sensuality. We envision a world where more women embrace cycling as a means to explore and discover the equilibrium of their bodies.
JELENEW incorporates advanced drape tailoring techniques combined with scientific insights into female anatomy and aims to target a wide range of needs of women in sports. We actively invite athletes and women from different fields to establish an authentic feedback and development system and to co-create the truly well-designed products that women want and need.JELENEW's design director, Liu Di has an extensive background in the CHANEL haute couture team, and the chief brand co-creation officer, Marion Clignet, is a renowned gold medalist at multiple women's cycling world championships and Olympics. Together they work with female athletes, sports enthusiasts, and leading experts in sports science, apparel engineering, and other industries to create top-notch products with a globalized perspective. With a powerful R&D team, Jelenew aims to deliver trailblazing innovations within our France-America-based Jelenew Lab.
Our Pro Cycling Collection is crafted with performance at its core. Supported by technical fabrics, innovative tailoring and a pro-fit crafted for female cyclists to help you gain an extra edge on the road. Fit for 3 to 7 hours of cycling.
Our Endurance Cycling Collection integrates multi-purpose materials and advanced CurveTec™ protective technologies. The unique structures crafted to fit women's anthropometric parameters provide ultimate protection and comfort. Fit for long rides over 7 hours.
Our Cycling Life Collection is made for leisure rides, commuting, and the lifestyle inspired by all things cycling. Crafted to provide a refreshing experience for active women.
Textile overproduction has become an undeniable problem in today's fashion industry. At Jelenew, we are committed to finding and using recyclable and recycled materials to reduce waste and the burden on the planet caused by fashion. We specifically select high-quality sustainable fabrics and accessories, such as recycled polyester, recyclable fibers, organic cotton, and more. Jelenew's jersey and bibs are made of polyester and nylon chemical fiber, which are 100% recyclable materials. Our eco-bag collection is made of Texon Vogue eco-kraft paper, Tyvek® high-density polyethylene fiber (HDPE), and other washable, recyclable paper materials. We work with Bluesign and OEKO-TEX-certified suppliers to form a close and sustainable community that reduces harm to the environment in the long run, and 95% of our fabrics are Bluesign or OEKO-TEX certified. We continuously invest in research and development to develop and promote new sustainable fabrics and accessories.
