See Her Needs, Empower Her Movements

See Her Needs, Empower Her Movements

Cycling started and has remained a predominantly male-dominated sport. Women's races receive less attention, female cyclists earn lower salaries compared to their male counterparts, and the participation of women in the sport is notably lower. Traditional cycling apparel also primarily caters to male cyclists. Jelenew is built on promoting and celebrating women in sports and is dedicated to developing products addressing women cyclists' unique needs.

Cycling started and has remained a predominantly male-dominated sport. Women's races receive less attention, female cyclists earn lower salaries compared to their male counterparts, and the participation of women in the sport is notably lower. Traditional cycling apparel also primarily caters to male cyclists. Jelenew is built on promoting and celebrating women in sports and is dedicated to developing products addressing women cyclists' unique needs.

Pregnancy-Friendly Cycling Kits

Specially designed cycling shorts for expectant mothers who refuse to put their passion for cycling on pause. With Jelenew's proprietary Curvetec® Protective Technology, the pregnancy-friendly cycling kits feature comfortable fabric and accommodating tailoring that adapts to the changes of the body during pregnancy.A gentle and secure fit with reduced seams at the abdomen area prioritized comfort and the special needs during pregnancy.

Design Details

Design Details