You Should Just Take That Risk And Go For It.
If There's Something You Think You Want To Try, If You Have A Slightly Wild Dream That You Think Is Probably A Bit Stupid, It's
Worth Giving It A Go And Seeing What Happens.
The Worst Thing That Can Happen Is That It Doesn't Quite Work Out, But At Least You've Tried. That's More Than 90% Of People.
So Yeah, Just Go For It.
You Should Just Take That Risk And Go For It.
If There's Something You Think You Want To Try, If You Have A Slightly Wild Dream That You Think Is Probably A Bit Stupid, It's
Worth Giving It A Go And Seeing What Happens.
The Worst Thing That Can Happen Is That It Doesn't Quite Work Out, But At Least You've Tried. That's More Than 90% Of People.
So Yeah, Just Go For It.
With over two Ironman victories, a top-5 finish at the 2022 World Championships, and numerous podium finishes, Ruth has cemented her place as a prominent figure in the world of endurance sport. But beyond her impressive accomplishments, Ruth’s true power lies in her mental resilience, her passion for the sport, and her desire to inspire other women to chase their dreams—no matter when they begin their journey.
Ruth Astle’s journey into endurance sport began in an unexpected way, but her story is one of resilience, determination, and transformational growth. What started as a simple charity triathlon entry in 2013 quickly evolved into a professional career in triathlon and gravel racing. From competing in the London Triathlon to standing on the podium at the Ironman World Championships in Kona, Ruth’s path is proof that it’s never too late to take a risk, push your limits, and redefine what’s possible.
Ruth Astle
JELENEW Ride Leader
@Ruth Astle
The Spark:
From Charity Triathlon
to Professional Athlete
Ruth’s passion for triathlon was ignited in an unexpected way. In 2013, while working in London, she entered the London Triathlon through a charity spot offered by her workplace. The experience was life-changing, and Ruth knew that she had found her calling. Crossing the finish line surrounded by thousands of athletes, she felt a deep sense of accomplishment and realized that endurance sport could be her path to personal and professional growth.
Ruth’s first taste of triathlon sparked a commitment to improving her fitness and exploring the world of competitive racing. Soon after, she joined a local triathlon club, and by 2017, Ruth completed her first Ironman, qualified for the Kona World Championships, and stood on the prestigious podium—proving that passion and determination can triumph over early talent.
A Journey of Resilience and Transformation
While Ruth’s success in triathlon and gravel racing is impressive, her journey has not been without challenges. Like many athletes, Ruth faced setbacks, particularly injuries that affected her training and racing schedules. However, Ruth’s unwavering commitment to perseverance and resilience helped her overcome these obstacles and come back even stronger.
Her story is a reminder that mental toughness and emotional strength are just as critical as physical conditioning in the world of endurance sports. In moments of doubt and frustration, Ruth has learned that it’s not the setbacks that define you—it’s your ability to bounce back, to adapt, and to keep moving forward with determination.
A New Challenge: Blending Triathlon and Gravel Racing
After overcoming multiple injuries in her triathlon career, Ruth shifted her focus to gravel racing, a fresh challenge that offered a new way to push her limits. She quickly discovered a thriving community of athletes and found herself inspired by the freedom, adventure, and camaraderie that came with gravel racing.
Now, Ruth is blending her experiences in both triathlon and gravel racing to redefine the possibilities of endurance sport. She has found new excitement in exploring off-road terrain and continues to push boundaries in both disciplines, inspiring others to step outside their comfort zones and embrace the journey.
Her Mission: Empowering Women in Sport
Ruth Astle is not only an elite athlete but also an advocate for women in sport. Throughout her career, she has worked tirelessly to elevate the voices of female athletes and encourage others to pursue their own endurance sport dreams. Her personal story aligns with Jelenew’s mission—to empower women to feel confident, strong, and capable on their bikes and in their everyday lives.
Ruth’s journey exemplifies the power of persistence, hard work, and the courage to take risks, and she continues to inspire women worldwide to chase their ambitions with passion and purpose. Through her partnership with Jelenew, Ruth is helping redefine the cycling experience for women, making sure they have the best gear to support their athletic goals while feeling confident and stylish.
Join Ruth’s Journey
Ruth’s journey is far from over. She’s still breaking barriers in triathlon and gravel racing, and her story continues to inspire countless women to take their first ride, join a triathlon, or push themselves to new athletic heights. Jelenew is proud to be part of Ruth’s journey, and we invite you to follow along as she continues to redefine what it means to be an endurance athlete.
As Ruth says, "You can start at any moment, at any stage of your life. You can always become a new force." So, whether you're a seasoned racer or someone just beginning their journey, Ruth’s story shows that with passion, dedication, and the right gear, anything is possible.
Now, we invite you to share your own story：
What motivated you to start cycling? Whether it was freedom, fitness, adventure, or community, your yjourney matters.
To celebrate your passion, Jelenew is offering a 20% discount on full-price products when you share the opportunity that led you to start cycling. Together with these teams, we want to encourage more young women to embrace cycling, to discover freedom, community, and confidence on two wheels. Let’s continue building a stronger, more inclusive future for women in cycling.
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