Jelenew is a firm believer that cycling is a powerful medium for true connection and meaningful action that is beyond the simple motion of pedaling. We are honored to work with VELO for an amazing pop-up event Femmes En Motion this August. The Femmes En Motion is a pop-up photo gallery celebrating female cyclists' power and legacy. The two shows are held separately in LA at Pedaler's Fork and in Paris at Steel Coffee Shop. These two spots are known to be the go-to rendezvous for local cyclists to immerse in the vibrant cycling culture or to have a break after a strenuous session.

Titled "Femme en Motion", this project is a celebration of the influence they have had on the world of women's cycling. Thanks to their photos, we have gained respect, esteem and a new love of cycling. They have inspired a new generation of women cyclists through their lens.

Jelenew orchestrated a charity cyclosportive June 3rd, 2023, to advocate and raise fund for individuals affected by epilepsy. This event took place in the picturesque setting of Mauvezin, Gers, and aims to raise awareness and funds to build a gym for the children of the CASTELNOUVEL MECCS, a medically supervised school dedicated to children with epilepsy. Cyclists of all levels joined, from beginners to seasoned riders, as this event is designed to be inclusive and enjoyable for everyone.

Jelenew's ambassador Katia della Faille is a journalist by profession and a passionate cyclist at heart. She joined Jelenew with a shared vision of empowering women through the art of cycling. Her story and her social media presence inspire more people to tap into their physical and mental energy. As an avid advocate for "pink power", she sees both strength and sensuality in the color pink and the feminine energy that it symbolizes.

Jelenew made an indelible debut at the OutDoor by ISPO, Europe's largest outdoor trade fair and international platform for future-oriented sports brands, reaffirming Jelenew's commitment to empowering women in the world of cycling.

On May 20th, 2023, Jelenew, in partnership with Boston local indoor cycling studio Rev'd, green food company Juicy Greens, and local charity organization Dream Big!, successfully hosted Jelenew X Rev'd Women's Indoor Cycling Session and Empowerment Event.

Cycling in northern France is a truly magical experience. With rolling hills, tranquil waters, and quaint villages dotted throughout the countryside, every turn of the pedal reveals a breathtaking new view. As you ride through the heart of Monet's beloved landscape, you'll be surrounded by iconic paintings that come to life.

February 6, 2023, Jelenew's chief brand strategy officer Lisa Leslie appeared at PMC Winter Cycle and led the charity ride to raise awareness and fight cancer.

Starting from Château de Vincennes, our wonderful female cyclists ride along the scenic bike track at Polygone Vincennes to advocate for green traveling. The whole team prepared recyclable water bottles and took care of the waste that was created along the way. The team also calculated the carbon footprint of the whole trip in comparison with driving a motor vehicle. Team members are also all wearing Jelenew jerseys and bibs that are strictly made from recycled and repurposed materials.

Jelenew's Boston Ride for Reforestation with BUCC was successfully held in the surrounding area of Boston city. Jelenew and the group had a warm and enjoyable ride despite the cold weather. A majority of the members who participated in this event were women. The difference in genders, colors, and ages didn't affect the fun of getting together and cycling with each other.

Cycling has not been seen as the most glamorous sport, but why shouldn't it be? We began our international cycling journey from the fashion capital, Paris. Jelenew aims to vitalize the style and inherent beauty in cycling through haute couture tradition and a celebration of cycling culture. It is the spirit to push forward, the courage to control and lose control, that makes cycling the uniquely beautiful sport that it is.