Cycling started and has remained a predominantly male-dominated sport. The women's cycling kits on the market mostly took a "shrink it and pink it" approach to traditional cycling apparel that primarily caters to male cyclists.

Cycling started and has remained a predominantly male-dominated sport. The women's cycling kits on the market mostly took a "shrink it and pink it" approach to traditional cycling apparel that primarily caters to male cyclists.

WOMEN-CENTERED DESIGNS

WOMEN-CENTERED DESIGNS

Jelenew prioritizes support and protection in its cycling apparel, acknowledging and catering to the distinct anatomical structure of women. Utilizing proprietary CurveTec™ technology and smart placement of functional fabrics, Jelenew develops cycling attire by women, for women.

Jelenew prioritizes support and protection in its cycling apparel, acknowledging and catering to the distinct anatomical structure of women. Utilizing proprietary CurveTec™ technology and smart placement of functional fabrics, Jelenew develops cycling attire by women, for women.

Targeted Support for Core Area

Flexible Fitted Shoulders

Ergonomic Chest Area Design

Easy solutions for bathroom breaks

Specialty Pregnancy Kits

Pro Women's Chamois

Versatile Storage Space

Adaptive Hip Design

Scientific Seam Placement

Haute Couture Designs

Lack of core area targeted support?

Jelenew utilizes haute couture drape-tailoring technique to target female-specific ergonomics. Mapped with compression fabrics, Jelenew kits offer essential support for core areas during dynamic movements.

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Pulling sensation on shoulders during cycling?

Jelenew utilizes proprietary female-specific cut to create a fitted shoulder that adapts to the cycling position and allows maximum mobility and comfort.

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Feeling constrictive around your chest?

Jelenew's proprietary 4D-fit and ultra-stretchy fabrics adapt to the female form better than traditional cycling apparel patterns that are crafted after a male prototype.

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Need an easy solution for bathroom breaks?

Jelenew offers solutions for women on the go to take care of the calling of nature easily. We offer a quick-release drop-tail design and zippered lower back for easy bathroom breaks.

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Looking to maintain your cycling training throughout pregnancy?

For expectant mothers who refuse to put their passion for cycling on pause, Jelenew created special designs that accommodate to the growing bump for your and your baby's comfort.

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Looking for women-specific chamois for specific conditions?

Jelenew offers a variety of bib designs with women-specific chamois for durability, comfort, and different cycling conditions.

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Need more storage space for personal items?

Jelenew designs functional and versatile pockets that offer convenient storage for your items such as keys, energy gel, and feminine hygiene products

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Excessive pressure on the legs and hips area?

Jelenew utilizes drape tailoring to women with wider hips and avoid excessive compression and restriction on the legs and hips area.

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Lack of core area targeted support?

Jelenew utilizes haute couture drape-tailoring technique to target female-specific ergonomics. Mapped with compression fabrics, Jelenew kits offer essential support for core areas during dynamic movements.

SHOP

Lack of core area targeted support?

Jelenew utilizes haute couture drape-tailoring technique to target female-specific ergonomics. Mapped with compression fabrics, Jelenew kits offer essential support for core areas during dynamic movements.

SHOP

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