Women are a niche and unique group in the male-dominated cycling industry. Jelenew created the Women's Cycling Home - Jelenew Club, in hopes of bringing together female cyclists from all over the world and creating a point of connection and friendship for female cyclists to ride together, anywhere.

Go Green & Roam FreeIn 2016, the United Nations launched the Paris Agreement, in which 178 countries co-signed to set goals to combat climate change. Reducing carbon emissions has become a common goal for all mankind. JELENEW especially focuses on the development of global women's cycling as part of the link to both encourage green travel and elevate women across the globe. JELENEW calls for the world to roam free & go green!