About us
Jelenew is a global luxury high-performance women's sports brand with a cycling focus, powered by exclusive CurveTec™ protective technology.
Founded in 2021, inspired by cycling, Jelenew provides sportswear that perfectly blends performance and aesthetics for women and the extended lifestyle collection based on speed and power sports meets more diversified needs of women on the move. Jelenew, joined by world women's cycling champion Marion Clignet for technical guidance, founded "Sprinters Jersey Lab" based on Jelenew's patented technology CurveTec™ and 30 years of cycling experience to lead industry innovation.With a DNA of French haute couture design, Jelenew uses three-dimensional draping technique to fit and support key muscle groups, especially during the active movement of pedaling. Providing crucial support for core muscles, back, shoulders, hips, and thighs to enhance women's cycling experience. Technological fabrics are tailored for different body zones to provide maximum mobility for the female body. Highly versatile in various sports scenarios, Jelenew's proprietary CurveTec™ technology is a guarantee of performance and aesthetics.Jelenew also actively collaborates with non-profit organizations such as Amfar, the World Women's Organization in Salt Lake City, and Dream Big! in Boston. Jelenew has long supported the French "La Marion Clignet" charity cycling to encourage women of all countries, skin colors, and ages to gain physical and mental strength from sports. Jelenew also champions the cause of women's rights and equality as its core mission.
JELENEW incorporates advanced drape tailoring techniques combined with scientific insights into female anatomy and aims to target a wide range of needs of women in sports. We actively invite athletes and women from different fields to establish an authentic feedback and development system and to co-create the truly well-designed products that women want and need.JELENEW's design director, Liu Di has an extensive background in the CHANEL haute couture team, and the chief brand co-creation officer, Marion Clignet, is a renowned gold medalist at multiple women's cycling world championships and Olympics. Together they work with female athletes, sports enthusiasts, and leading experts in sports science, apparel engineering, and other industries to create top-notch products with a globalized perspective. With a powerful R&D team, Jelenew aims to deliver trailblazing innovations within our France-America-based Jelenew Lab.
Our Pro Cycling Collection is crafted with performance at its core. Supported by technical fabrics, innovative tailoring and a pro-fit crafted for female cyclists to help you gain an extra edge on the road. Fit for 3 to 7 hours of cycling.
Our Endurance Cycling Collection integrates multi-purpose materials and advanced CurveTec™ protective technologies. The unique structures crafted to fit women's anthropometric parameters provide ultimate protection and comfort. Fit for long rides over 7 hours.
Our Lifestyle Collection is made for leisure rides, commuting, and the lifestyle inspired by all things cycling. Crafted to provide a refreshing experience for active women.
Textile overproduction has become an undeniable problem in today's fashion industry. At Jelenew, we are committed to finding and using recyclable and recycled materials to reduce waste and the burden on the planet caused by fashion. We specifically select high-quality sustainable fabrics and accessories, such as recycled polyester, recyclable fibers, organic cotton, and more. Jelenew's jersey and bibs are made of polyester and nylon chemical fiber, which are 100% recyclable materials. Our eco-bag collection is made of Texon Vogue eco-kraft paper, Tyvek® high-density polyethylene fiber (HDPE), and other washable, recyclable paper materials. We work with Bluesign and OEKO-TEX-certified suppliers to form a close and sustainable community that reduces harm to the environment in the long run, and 95% of our fabrics are Bluesign or OEKO-TEX certified. We continuously invest in research and development to develop and promote new sustainable fabrics and accessories.
